BY Gayathri Hariharan
Hyderabad: Hyderabad-based start-up Bask Associates has announced its formal foray into the market through a first-of-its-kind freshly brewed coffee on the go model in the country – The Brew Tribe at the T-Hub, on Wednesday.
The initiative was formally launched by IT and Industries Department Principal Secretary Jayesh Ranjan in the presence of Deepthi Ravula, CEO, WEHub.
Hyderabad Newsclick here for more Hyderabad NewsAlso present were T Muralidharan, Chairman, FICCI, Telangana & TMI Group, Sanjana Shah, Executive Director, BNI, Hyderabad, MS Rao, CEO, T-Hub and founders of Bask Associates, Sampath Samudrala, Sanjuwar Devalapally, Beena Sanjuwar and Seshaphani Samudrala.
The Brew Tribe offers a unique, affordable, freshly brewed coffee-on-the-go experience to coffee connoisseurs. The initiative is eco-friendly with coffee served from aesthetically designed Mahindra electric carts, in minimal plastic biodegradable cups at very pocket-friendly rates.
Hyderabad based start-up, ‘Bask Associates’ launches India’s first of its kind freshly brewed coffee on the go
The trained Baristas will brew coffee on the spot on a semi-automatic coffee machine, imported from Europe. The pilot project by the company at Gachibowli was a run-away success garnering over a hundred cups per day, the start-up shared.
Currently, Bask Associates plans to station at least 100 carts at different locations in the city by this calendar year-end. Initially, the carts will be located at hubs like Madhapur, Khajaguda, KBR Park, Durgam Cheruvu, Gachibowli, and Botanical Gardens to cater to college and office going coffee lovers.
The range of menu at The Brew Tribe includes freshly brewed drip coffee, black coffee, Coffee Latte, and Irish Coffee frappes and in the summers will offer cold coffees.
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