Due to their adaptability and accessibility, webinars are being used as a key component of marketing strategies by more companies than before. They’re a great approach to developing connections with your audience and generating leads. However, how well you implement engagement activities will determine their success. Investments are made in webinars. You must encourage participation with engagement activities if you want your webinars to be as effective as possible. The return on your efforts is increased by improving the interactivity of your webinar. It increases the conversion rate of your webinar and makes your message more memorable to your audience. Any webinar marketing plan should prioritize strong attendee involvement.
When the camera is switched off, the webinar doesn’t terminate. There will be a tonne of work still to complete after the webinar. Do you worry about how to market and carry out the webinar itself more than you worry about the post-webinar phase? You are in the right place if your response is yes. The greatest methods for keeping the audience engaged after the webinar session are covered in this session.
Best ideas for post-webinar engagement
Webinar follow-up email
The attendance of those who sign up for your webinar is guaranteed via an automated webinar email sequence. After attending, customers learn useful knowledge from your event and develop a fresh, unique connection with your company. Because of email marketing automation, sending these emails won’t need any additional effort from you. The following actions are typically included in a webinar email sequence:
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Webinar invitation
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Post webinar registration confirmation email
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First email reminder
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Second reminder email
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The third webinar reminder email
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Thank you email
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Follow-up email
Sending an email to the registrants 24–48 hours after the live event boosts retention of the content you presented. Make sure the CTA in your email subject line refers to the primary message. You can include links to your LinkedIn page, SlideShare, and the OnDemand webinar recording in this email. In order to stay informed about upcoming webinars, attendees can connect with you on social media, read your webinar content, and click on important links. Create unique follow-up emails for both those who participated in the webinar and those who registered but didn’t show up.
Conduct a post-webinar survey
You need to know what the participants in your webinar actually thought of your presentation once it is over. Did they like or dislike your webinar? Did they find it interesting or boring? You can carry out a post-webinar survey to gain insight into these issues. It’s usual practice to ask attendees to submit a post-event survey to rate the presentation’s effectiveness or its content. The post-webinar survey comes in a variety of formats, such as multiple choice, ranking scales, and open-ended questions.
Follow-up evaluations provide you with a more in-depth understanding of who your attendees are, which is just as crucial as studying the event data. Be not frightened of negative reviews. Make the most of every chance to learn so that you can plan a successful event for the future. Don’t forget to compare the numbers and review the pre-event analytics for important insights. The majority of event planners and marketers use webinar services to perform post-webinar surveys and gather insightful audience feedback. There is a wide range of affordable webinar platforms in marketing. You can choose a webinar platform according to your requirements and goals.
Measure the outcome of your webinar
The number of viewers and/or leads the webinar generated can now be measured, along with additional analytics. Just keep in mind that publishing an on-demand version of the event will help you become more visible and could eventually continue to produce leads for you. In fact, the on-demand version of many webinars produces just as many leads as the live version. Consider conducting a post-event survey to get feedback from attendees on what they liked and disliked. You may also ask what subjects they would like you to cover.
This can assist you in producing webinars that participants will genuinely want to attend or feel a little invested in. To evaluate the success of your webinar, you may also use the best webinar platform. Different analytics features are included in webinar software that can be used to gauge the success of your webinar.
Reuse the content of your webinar
The ability to reuse webinar content in a variety of other formats is one of its strongest features. For example:
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You may use your recorded webinar to create bite-sized videos that you can upload to social media platforms like Facebook, Instagram, and TikTok. This will assist you in interacting with your social audience and generating interest in upcoming webinars.
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Making an automated webinar out of your recorded presentation—a webinar that is recorded and scheduled to broadcast at a specified time—is the simplest method to reuse it. With the help of these webinars, businesses can hold virtual events that have the feel of being live but don’t demand more work to run.
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Infographics are useful content because they are easy to share. If your recorded webinars contain a lot of statistics, extract them and compile them into a digestible visual piece of content. No matter your level of experience, making infographics is simple with free tools like Canva.
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Do you have blogs? So why not create a new article based on the transcript of your webinar that was recorded? Your transcript should make for an interesting read with a little tweaking. Include a link to the recording of your webinar in the post as an added bonus so that people may watch it however they like.
Almost as crucial as your webinar presentation itself is what you do once it is over. Make sure you consider the above-mentioned tips and strategies! If you do, you’ll learn a lot about your audience, establish greater connections with them, and be able to repurpose content to engage them on several levels.